Valentine’s Day
My role: Conceptual & executional copywriter
After a year break, Shutterfly decided to reintroduce mini-campaigns for smaller gifting holidays like Valentine’s Day — I was the first writer to tackle the challenge in 2024! This heartfelt, omni-channel campaign came to life across web, app, email, SMS, push, paid, and organic.
VP of creative: Adam Kennedy | Creative director & illustrator: Bobbie Huckleberry | Designers: Alisa Messing & Jennie Soucheray
