Easy Address Collector

My role: Lead copywriter; creative liaison between UX and creative.

Meet the Easy Address Collector! A new feature that allows Shutterfly customers to quickly gather addresses from family and friends via text or email. Once the form is filled out, their details are automatically added to the customer’s address book for easy shipping and sending all year-round.

I collaborated with the UX team for 7 months to bring this feature to life across app and site, and served as the lead copywriter on all the marketing content to launch the product, including the dedicated addressing landing page and the email that introduced the new feature to customers — just in time for the holidays.