Promo Case Study: 4th of July
I’ve consistently worked on Shutterfly’s promotional creative for the past four years, including many Black Fridays, Cyber Mondays and other larger sales throughout the year. Below is a newer example of what a single “promo” project might look like for a set period of time — each project includes web and app assets, as well as paid social and SMS.
App assets
Social assets
SMS
7.02
Unlimited Free Pages
Unlimited FREE pages are back! Now you can include all your fave summer memories in a custom photo book >
7.04 Targeted: Content vs Promo
Cue the sparklers & fireworks! We can’t wait to see all your spectacular 4th of July pics.
Cue the sparklers & fireworks! We’re giving you up to 50% off everything for 4th of July!
7.07 Retarget for Unlimited Free Pages
Going…going….GONE! Finish your photo book before this unlimited FREE pages deal wraps up >
7.07 Targeted: Prints
Woohoo! You’ve unlocked FREE prints in a variety of sizes! Grab yours today >
Designer: Mike Kay | Associate creative director: Sarah Lerum | Creative director: Levi Lowell | Editorial director: Caitlin Kenney